A slow, hard-to-find, or dated website quietly loses customers every day - you just never see it on an invoice. Enter a few numbers below and watch the gap live: the monthly and yearly leak, the enquiries missed, and how fast a new site from €1,500 net pays for itself.
Rough monthly numbers are fine - a fair guess still gives a useful estimate.
These three levers drive the estimate. The tool is honest because they are visible - change any of them and the number updates live. Default: 0.5% today versus 1.5% with a new site.
The gap above rarely comes from a single fault. It adds up from many small points of friction - grouped into three causes, each with its own cost.
Every second of load time and every clunky step costs visitors before they even see your offer - and Google demotes slow, insecure sites, so fewer people ever find you.
Visitors bounce before the page settles - every second costs conversions.
Most traffic is on phones; a non-responsive site loses exactly those customers.
If you don't show up on Google, you aren't found - invisible means no revenue.
Browser warnings and ranking penalties scare visitors off on sight.
Hard to maintain, error-prone and slow - technical debt that costs reach daily.
Without measurement you can't see where customers drop off - so you never fix it.
A failing contact form loses the very enquiry that was almost a customer.
Even a technically clean site loses money when visitors can't act immediately. With no clear next step, prospects go to the competitor who offers one.
Customers want to book now - not call and wait. Without booking you lose them to rivals.
If the next step isn't obvious, no one takes it - the intent simply evaporates.
If changes are painful, the site goes stale - prices, offers and hours fall out of date.
Enquiries with no follow-up cool off; warm prospects go to waste.
Without a maintained Google Business Profile and Maps listing, local customers never find you.
The most expensive mistake is a mindset: a website seen as a one-off shop window rather than a sales tool. It stays pretty but passive - leaving revenue on the table month after month.
A pure business card informs - it doesn't win customers or convert visitors.
The market and customers change; a frozen site quietly falls behind.
Good looks alone do nothing - without clear guidance to the close, the enquiry never comes.
Without numbers, every decision is a guess - and losses stay hidden.
Builder sites are slow, generic and limited - right where speed and trust matter most.
We'll refine the estimate with your real numbers and show you exactly where your current website leaks enquiries - on a free, no-obligation call. A new site starts at €1,500 net, first draft in 10 days.